No one likes to just call people out of the blue. Even fewer people like to get unsolicited calls. So why are so many in home care businesses using cold calls and blanket marketing to find potential clients?
I have to suspect that part of it is that they just don’t know better. Not many people get into the field of elderly care to become a marketing expert, in fact, you probably started with the goal of helping people while running your own positive and fun care experience.
Most people don’t know this but good marketing requires two things above all else:
- Delivering your message clearly.
- Showing the right people your message.
We do these things. With CareInHomes, you will be able to reliably grow your business and assist more seniors.
The Right People
Getting your message to the right people is critical. At any given moment, even among seniors, most people are not searching for in home caregivers. When people search online, they arrive at our sites because they are already interested in information about in home care. If they sign up to be contacted by a provider, they have not only searched for information about local in home care, but they are actively searching for the exact senior care services that you and your team provide in the area that you provide it. Each referral we provide is not only this specific,but we have also verified the information with a live conversation prior to sending you the contact information. Other than direct relationships with seniors, there is no more personal or direct way to grow your business than with CareInHomes.
Deliver Your Message
Not only do we help you to assist more seniors with these highly relevant referrals, but we can also help you properly deliver your message to your potential clients. We know you started providing in home care to do just that, and not to become a sales expert. When you register with our service, we provide information and guidance on how to speak with seniors looking for your care services. This information is more than simply a how-to guide for phone calls to seniors needing your services. We provide a wide range of customized support that will help you to clearly and concisely convey your message.
For example, the information we provide will help you to :
- Easily introduce yourself and your services.
- Ensure your services meet the need of your senior referral.
- Comfortably set expectations for both you and the senior.
- Confirm if you and the senior are an ideal match for care needs.
All of this information, combined with our approach to match providers and seniors, makes for a more comfortabe experience for everyone involved.
Every senior care referral we provide is completely exclusive. This means that the senior or their family have not been contacted by other providers in our network offering similar services, frustrating or confusing them about their choices. We believe in a comfortable, personalized approach to finding senior care, letting you focus more on each senior and the senior focus in the care offered.
Sign up today for your CareInHomes account. There is no contract and we can start to provide you with guidance and support right away!