Building relationships with care seekers brings you many benefits, including more potential clients, better relationships with new clients, and helps you help seniors find the care that they need.
Tip 1 :
Provide information. Finding the right senior care can be confusing and stressful. WIth so many choices and personal emotions, it can be hard for seniors to know who to trust. Providing accurate and relevant information will not only help care seekers to find the care they need, but it will also make you stand out from the crowd.
Tip 2 :
Go where the care seekers are. If you don’t meet new seniors or families looking for support, you cannot build relationships. Let local groups know about your services, consider joining some online groups or forums or sign up for a referral service like CareInHomes.
Tip 3 :
Join professional groups and keep up with in home care related news. Knowing what is going on in the world of senior care will help you to provide the most up to date support for any senior and will let you confidently provide more relevant information to any care seeker.
Tip 4 :
Let everyone know about your services, if people don’t know what you do they cannot hire you to do it. If you meet someone who is interested, see if your services fit their need but don’t force a mis-match. A negative referral can cost you many potential clients. If a care seeker is not a good match for your in home care services, offer helpful information. Let’s face it, no matter how amazing your services are, not everyone will be interested in what you offer. Being helpful and freely sharing information, will help them to remember you as helpful if anyone else they know needs assistance.
Tip 5 :
Offer free servies. No this does not mean work for free, but look at how quickly even mentioning free services got your attention. Offering a senior and their family a free analysis of the safety of a home, a free evaluation of their care needs, or a bit of your time to meet in person or even to try out your services will build a lot of trust and show that you believe your in home care services will sell themselves.Think outside of the box on this one. There are many services that could interest care seekers.